This toolkit is a FREE resource for police departments, municipalities, school groups and concerned community members who want to improve the safety of people on foot and on bike in their communities.
Check out the full toolkit
Bike Light Outreach
Bike Light Campaigns are designed to serve two goals:
1) to raise awareness of bike light use for nighttime bicycle riding.
2) to provide low-cost bike lights to people who may not feel that they can afford full-price lights.
These are sometimes made more effective when done in partnership with the local police.
Set up at a high-traffic street corner, with lights, informational materials, and a friendly attitude, and catch bicyclists who are not properly illuminated. You can either highly publicize the event, or create pop-up guerrilla events.
Get Spotted Campaign
The goal of a “Get Spotted” Campaign is to increase engagement with a visibility initiative (such as reflective leg bands, or bike light outreach). It is, essentially, a fun and engaging publicity event designed to give people an incentive to engage in behaviors that increase their nighttime visibility. Volunteers will be set up around town to look for people who are wearing or using the visibility item, and people will be rewarded with prizes for being seen improving their nighttime visibility.
Rules of the Road Awareness
Burma Shave Campaign
The goal of a Burma Shave Campaign is to increase awareness among motorists about safe driving speeds in your community. Volunteers stand along the edge of a “problem” road, and hold up a series of signs with clever safety-oriented phrases and wave at passing drivers.
Bike Rack Safety Outreach
Bike Rack Campaigns are designed to serve three goals:
1) To provide positive messages and encouragement for people who ride bicycles.
2) Raise awareness of bicyclist rights and responsibilities.
3) To improve compliance with the rules of the road amongst bicyclists and motorists.
This campaign can be applied to motorists on parking meters, with slightly different messaging.
A Stenciling Campaign runs throughout the spring, summer and fall. Stencils with bicycle and pedestrian safety messages are painted on sidewalks with temporary spray chalk.
Looking for a Visual Guide on how to use the stencils? Click here.