The Invisible Bicycle Helmet — Fabulous or a Fad?


Posted by on Aug 19 2012
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Yup, the lady in the picture is wearing a helmet.

Check out the videos below to see the amazing invention these two Swedish women have developed.  It’s called a Hovding and you’ve got to give them credit for creating an entirely new approach to protecting one’s head while cycling.

Do you think a product like this, if it comes down in price, would catch on in the USA?  We’re certainly curious to find out.

For cycling in Vermont, we’re wondering if this helmet could do double-duty as a neck warmer (hint, hint).

The Invisible Bicycle Helmet | Fredrik Gertten from Focus Forward Films on Vimeo.


Thank you to Abby Mattera from Vermont Safe Routes to School for sending us this link.  What an interesting innovation!

One Response to “The Invisible Bicycle Helmet — Fabulous or a Fad?”

  1. on 05 Sep 2012 at 3:05 pm 1.Todd said …

    It's 600 dollars now, without all the import fees. The investors want their money back sooner rather than later, so for now it a shining example of safety narcissism (and could you wear this in the summer?).