According to today’s press release, “Liz Robert, CEO of Terry Bicycles and former CEO of Vermont Teddy Bear, is trading in her business suit for bike shorts as she gets ready to become a cycling saleswoman in the Greater Boston area next week. Robert recently rode her bike around San Diego and Westchester County, NY, traveling to small, independent bike shops to talk one-on-one with the owners. Her goal is to learn firsthand the challenges and opportunities of the cycling market.”
OK, so I’m biased. I think Burlington-based Terry Bicycles is making great strides to make cycling, a traditionally male dominated activity, accessible to women. I met with Liz Robert this morning and her passion for growing this business is rooted in helping more women discover the joys of cycling. Still in her bike commuting attire at 10am this morning, Liz glowed as she explained her transition from a casual rider to making her 15-mile roundtrip commute by bike at least three days a week.
From all my interactions with Liz, today’s release does not exaggerate when it states “Robert, 56, says that biking has changed her life. She approaches a business trip now with the minimalist mindset of a cyclist and has learned it makes a big difference to the bike shop owners that she, as the owner of Terry Bicycles, shows up to hear their point of view -on a bike, no less. Read more details below about Robert’s tour of bike shops in Boston next Thursday and Friday. Her personal recount of the San Diego and NY Rail Trail shop hops can be found at the Terry Peloton community site”
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